Snapchat
Virtual Events - Summer 2020
With 2020 being the year for everything being hosted online, conferences and events also followed the same path. The following designs were used for Snapchat’s Summer Virtual Events where they showcased and promoted new products, features, and original content.
Responsible for all concepts, graphic design, and animations.
(Images + Animations are copyright of MoonLab)
// Illustrator, After Effects, and Premiere Pro
Waiting Room – Concepts
As guests log on to the Virtual Seminar, they are greeted with the lobby Waiting Room. The idea is to combine simple but emotive animations that convey a sense of peace and tranquility as they wait for the event to begin.
Using Snapchat’s branding colors enabled a more minimalist design as I offset the animated elements with their established yellow swatch. I opted for clean visible elements that looped seamlessly on the screen with a touch of Zen and meditative references.
Intro / Outro – Concepts
These Intro/Outro plates are used to start and end keynote subjects. I had the opportunity to play with a wide range of complimenting and experimental colors in addition to constantly flowing movements that concluded with a title block and Snapchat logo.
Countdown – Concepts
These Countdown plates were used before and after keynote presentations. Relying heavily on the Snapchat Ghost, I wanted to create a wide variety of aesthetics that ranged from simple and bold title plates to full custom environments.
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