Instacart
Shoptalk + Groceryshop 2022
We celebrated Instacart’s return to tradeshows with a bang, creating a modular, immersive booth for their presence at the National Grocers Association Show and Shoptalk. In place of physical swag handouts, we created an interactive experience: a custom activation wall inspired by a Rube Goldberg Machine that invited attendees to vote for their favorite meal of the day. The cherry on top? Instacart made a donation on behalf of each attendee that interacted with our installation and we raised over $10,000 for a local Las Vegas food pantry.
Responsible for all 3D modeling and renders.
(Images are copyright of MoonLab Productions)
// 3DS Max, V-Ray, Photoshop, Illustrator